5 Tactics to Learn in the Best Digital Marketing Course in Delhi
04-Oct-2022
AUTHOR - New Delhi YMCA
For any business to be successful online, a strong online presence plays a very crucial role. And, to have a robust footprint in cyberspace, a solid digital marketing strategy, carried out by the best digital marketing professionals, is required. An effective and efficient digital marketing strategy needs a solid plan so that better branding, customer retention, and acquisition as well as profit generation can be ensured.
A fruitful digital marketing campaign as taught during a professional digital marketing course includes a large number of elements that include-
1. Content Marketing
2. Organic search
3. Mobile responsiveness
4. Social media marketing, and
5. Email marketing.
All of these elements together create a foundation for a result-oriented digital marketing campaign. This post discusses these crucial elements in greater detail-
1- Content Marketing
Content can be considered the backbone of any digital marketing campaign implemented by any digital marketing company. Running an official blog on your website is one of the most effective ways to serve your visitors as well as customers with fresh, reliable, and authentic content. A special focus is always laid on content marketing when you pursue any digital marketing course in Delhi or in any other part of the country.
A well-written and informative blog not only helps you increase your customer base but also offers better results in customer engagement for increased conversions. Before you start content marketing for your project, it is imperative to review and audit the existing content of your website keeping in view the SEO requirements. If needed, creating new, unique, and valuable content for your website adds credibility to your business. Through effective content marketing strategies, you can be successful in putting your business on the cutting edge.
2- Organic Search
Internet users around the globe search for information online to meet any of their needs related to buying something, knowing something, or evaluating something. And the most popular among these searches is the search engine. People go to search engines even before going to the particular website they want to buy the products or services from. The very first phase of readying your website for organic search is to optimize your web pages by making the required changes in the content. Organic search is all about how your website is attracting visitors without any paid marketing method.
An appropriate Search Engine Optimization or SEO strategy can help leading search engines such as Google, Yahoo, and Bing to rank your website higher in terms of organic search. With a cohesive organic search plan, you not only can enhance the visibility of your website across the major search engines but also grab more traffic to it.
3- Mobile Responsiveness
The phenomenon of mobile has completely changed the way businesses used to be done. Today, no business can expect the desired success if it does not have mobile responsiveness. Currently, more than 66% of sales and purchases around the globe are being made through mobiles and mobile applications. The increasingly whopping sale of mobile phones and tablets is indicative that mobile is going to play a decisive role in global businesses in the times to come.
Taking mobile phones into consideration seriously, a successful online marketing campaign can be designed with the help of digital marketing company. The company will make sure that every facet of your online marketing strategy is reflecting the required responsiveness to all mobile devices and platforms.
Here are some of the most salient benefits of a mobile-friendly business website-
· Perfectly streamlined user experience across devices with a positive ranking signal
· Better mobile conversion rate with ease of use for mobile users
· Better download speed with more flexibility as well as cost-effectiveness in comparison to application development
· A mobile-friendly website can immediately engage users due to mobile-specific features such as click-to-call as well as mapping functions.
· A mobile website offers better rankings on mobile-friendly search engines that include Google and Yahoo.
· Fulfills the demands of those customers who always love to do things online while on the go.
· A mobile-compatible website helps you stand out from the crowd and builds a positive and contemporary brand identity with a positive statement.
A mobile-friendly website can be accessed round-the-clock anywhere, at any time. This type of instant connectivity provides your business with an unprecedented opportunity to get connected with your potential buyers in new ways, wherever they may be.
4- Social Media Marketing
Social Media Marketing is one of the most crucial parts of any successful digital marketing campaign. Marketing your business by making use of social media platforms is the best approach to building and increasing a great brand image in digital spaces. Social media today is considered to be the best medium to share and distribute information about the products and services you deal in. Millions of people are online each moment browsing various channels to share information, feeding their personal spaces, commenting on others' posts, and entertaining themselves while on the go. With a focus on social media, you can target people of almost all age groups.
5- Email Marketing
It has been estimated that around 5% of visitors buy your products and services when they visit your website for the first time. Now the question that remains unanswered is – how would you tackle the remaining 95% of visitors who came to your website went away. At this juncture, you need an effective and efficient Email marketing campaign executed by a digital marketing company of repute to get a huge part of those gone visitors who were once interested in your products and services. Recent research says that more than 60% of customers were found to be encouraged by an Email marketing campaign.
The Bottom Line
A successful digital marketing campaign takes experience, expertise, and an in-depth understanding of its meaningful implementation which can be obtained by pursuing the best digital marketing course in Delhi at YMCA-IMSIT. For more details, you can initiate contact with the institute now.